18 Beautiful Homes that Show Why Repeating a Design Motif Works

One of the key pieces of knowledge that interior design and architects rely on for a successful home aesthetic is to repeat chosen key features. This design consistency – and it doesn’t need to be big or permanent – creates a sense of cohesion and flow throughout a home. This select repetition principle remains true regardless of whether the home is a new build, a period-true addition or a modern extension to a heritage home. Here, we show you 18 features – from architectural features to colour and material choice – that have been repeated to demonstrate why this fundamental rule works so well.

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