Design After Covid-19: What Are Our New Needs?
As homes become refuges, we're questioning what we need from our interiors. Maison & Objet 2020 had some answers
Our needs are tied to our emotions, which are themselves influenced by our surroundings. The pandemic we are living through has intensified certain emotions and shaken up our priorities. Jaye Anna Mize, vice-president of home interiors at Fashion Snoops; and Carrera Kurnik, editor-in-chief of consumer culture and strategy at the same trends agency; along with Charlotte Delobelle, who heads up the trend agency’s Paris office, have identified pairs of emotions that have defined our responses to the crisis and driven our new needs. They are anxiety and gratitude, isolation and inspiration, fear and empathy, confusion and clarity.
These professionals presented their analysis in a seminar entitled ‘Information & Intuition: Anticipating the New Needs of Consumers after COVID-19’ at the 2020 Maison & Objet digital fair, which replaced the physical event in France this September. Relying on extensive data on everything from news articles to keywords, hashtags, searches and product sales, the speakers identified how these emotional needs are translating into new demands on our interiors and how good design can help address these new challenges.
A modular interior
Home is not just home any more. With the pandemic and lockdown, it has turned into an office, a school, a gym, a play area, a restaurant, a dormitory or a place to retreat and relax. Today we therefore need more flexibility in our interiors, with modular and adaptable elements. “This pandemic has really caused consumers to look deep at their needs … and with that we’ve really prioritised items that are more adaptable for all situations,” says Mize.
We are starting to look for furniture and accessories that allow us to work and play in the same space. Hybrid designs, detachable units, or convertible pieces are the key to creating a home suited to the ‘new normal’.
Home is not just home any more. With the pandemic and lockdown, it has turned into an office, a school, a gym, a play area, a restaurant, a dormitory or a place to retreat and relax. Today we therefore need more flexibility in our interiors, with modular and adaptable elements. “This pandemic has really caused consumers to look deep at their needs … and with that we’ve really prioritised items that are more adaptable for all situations,” says Mize.
We are starting to look for furniture and accessories that allow us to work and play in the same space. Hybrid designs, detachable units, or convertible pieces are the key to creating a home suited to the ‘new normal’.
A healthy interior
Before Covid-19 there was already a growing awareness of the importance of healthy air, but today this has really become a priority as we spend more and more time at home. In the middle of the pandemic, homeowners are looking for all possible means to improve indoor air quality: furniture that doesn’t emit VOCs or other pollutants, sensors that monitor air quality and air-purifying treatments.
“Ikea, right when the pandemic hit … came out with protective, purifying curtains that actually purify your home like a filtration system,” says Mize. “We’re really seeing a lot of filtration systems built like ecosystems, bringing the outdoors indoors.” This also applies to the filtration of the water we drink and bathe with.
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Before Covid-19 there was already a growing awareness of the importance of healthy air, but today this has really become a priority as we spend more and more time at home. In the middle of the pandemic, homeowners are looking for all possible means to improve indoor air quality: furniture that doesn’t emit VOCs or other pollutants, sensors that monitor air quality and air-purifying treatments.
“Ikea, right when the pandemic hit … came out with protective, purifying curtains that actually purify your home like a filtration system,” says Mize. “We’re really seeing a lot of filtration systems built like ecosystems, bringing the outdoors indoors.” This also applies to the filtration of the water we drink and bathe with.
Connect, network with and follow the work of other design professionals
A hygienic interior
Hygiene in interiors is another big topic. “At home, many of us have really re-evaluated our normal routines to be more sanitary overall … disinfection is in high demand, so this is one of the biggest areas we’re seeing innovation in,” says Mize.
This encompasses solutions for disinfecting clothing from the moment it enters the home or is hung up in disinfecting wardrobes, anti-bacterial products and fabrics for children or bedding, soaps that change colour when you’ve washed your hands long enough, or self-disinfecting features such as door handles.
To respond to newly growing hygiene needs, there is also a new emphasis on contactless solutions that stop germs from multiplying on certain surfaces or limit their proliferation in the home.
Hygiene in interiors is another big topic. “At home, many of us have really re-evaluated our normal routines to be more sanitary overall … disinfection is in high demand, so this is one of the biggest areas we’re seeing innovation in,” says Mize.
This encompasses solutions for disinfecting clothing from the moment it enters the home or is hung up in disinfecting wardrobes, anti-bacterial products and fabrics for children or bedding, soaps that change colour when you’ve washed your hands long enough, or self-disinfecting features such as door handles.
To respond to newly growing hygiene needs, there is also a new emphasis on contactless solutions that stop germs from multiplying on certain surfaces or limit their proliferation in the home.
A restful interior
In times of pandemic, our homes have also become our refuges. And what would a refuge be if not a place to rest and recharge your batteries? “We are without a doubt in a comfort movement,” says Mize.
She underscores the priority given to sleep and therefore to bedroom decor. Responding to this need are products that ensure high quality sleep, helping us process our daily emotions and protecting our immune systems: this includes sleep and breathing monitors, anti-bacterial bed linens, or everything that has to do with bedroom sound insulation. “People are looking for more features within their everyday sleeping situations,” says Mize.
Browse more beautiful contemporary bedroom designs
In times of pandemic, our homes have also become our refuges. And what would a refuge be if not a place to rest and recharge your batteries? “We are without a doubt in a comfort movement,” says Mize.
She underscores the priority given to sleep and therefore to bedroom decor. Responding to this need are products that ensure high quality sleep, helping us process our daily emotions and protecting our immune systems: this includes sleep and breathing monitors, anti-bacterial bed linens, or everything that has to do with bedroom sound insulation. “People are looking for more features within their everyday sleeping situations,” says Mize.
Browse more beautiful contemporary bedroom designs
An interior for wellness
Beyond rest, it is wellness more generally that prevails in this time of anxiety. The experts also observed that we are using the time to focus on ourselves, whether mentally, physically or emotionally. “Overall culture is shifting to really value healing and wellbeing over … excessive displays of wealth,” says Kurnik.
The growing interest in meditation apps is one of the manifestations of this phenomenon. Kurnik notes the negative impact on social media influencers: “People were no longer interested in looking at nice vacation photos or expensive meals … people were turning instead to spiritual healing leaders, doctors, nurses, meditation leaders”.
This search for wellbeing also includes physical activity at home. And here as well, equipment and furniture needs to be resilient enough to survive daily use. This is helped by stain-resistant, waterproof, warming or anti-odour products and furniture that can be used for doing push-ups, yoga or other exercises.
Beyond rest, it is wellness more generally that prevails in this time of anxiety. The experts also observed that we are using the time to focus on ourselves, whether mentally, physically or emotionally. “Overall culture is shifting to really value healing and wellbeing over … excessive displays of wealth,” says Kurnik.
The growing interest in meditation apps is one of the manifestations of this phenomenon. Kurnik notes the negative impact on social media influencers: “People were no longer interested in looking at nice vacation photos or expensive meals … people were turning instead to spiritual healing leaders, doctors, nurses, meditation leaders”.
This search for wellbeing also includes physical activity at home. And here as well, equipment and furniture needs to be resilient enough to survive daily use. This is helped by stain-resistant, waterproof, warming or anti-odour products and furniture that can be used for doing push-ups, yoga or other exercises.
A mood-boosting interior
The months of lockdown, during which we had few social interactions and had to cancel long-awaited events, have really affected our collective morale. Working from home has likewise created stress for many people, blurring boundaries between work and private life, and sometimes pushing us to work non-stop. This has resulted in a new need for slivers of good humour or uplifting elements in our homes, which help us escape the new daily reality.
“Consumers will be tightening their belts on spending, but they will find … value in these little colourful pieces [of] joy that they can bring home with them,” says Kurnik. People will therefore be on the lookout for stimulating purchases that improve our mood or provide instant gratification – fun, colourful products that boost morale. For example, the experts noted an increase in searches for watercolour paints and ukuleles.
The months of lockdown, during which we had few social interactions and had to cancel long-awaited events, have really affected our collective morale. Working from home has likewise created stress for many people, blurring boundaries between work and private life, and sometimes pushing us to work non-stop. This has resulted in a new need for slivers of good humour or uplifting elements in our homes, which help us escape the new daily reality.
“Consumers will be tightening their belts on spending, but they will find … value in these little colourful pieces [of] joy that they can bring home with them,” says Kurnik. People will therefore be on the lookout for stimulating purchases that improve our mood or provide instant gratification – fun, colourful products that boost morale. For example, the experts noted an increase in searches for watercolour paints and ukuleles.
A resilient interior
Finally, the current climate of anxiety has reinforced our need for security and resilience. “People are at home all the time and use their products constantly. Confidence in these products is therefore key,” says Mize. We are speaking about reliable objects that are fire-resistant or even able to survive catastrophes, as well as items that are generally resilient against daily wear and tear – in contrast to the past few decades, when products were not necessarily made to last.
Of course, on top of the pandemic we are also witnessing an environmental crisis. What we should seek out more than anything are solutions that save the planet and have little or no impact on the environment, notably by placing new value on the local.
Finally, the current climate of anxiety has reinforced our need for security and resilience. “People are at home all the time and use their products constantly. Confidence in these products is therefore key,” says Mize. We are speaking about reliable objects that are fire-resistant or even able to survive catastrophes, as well as items that are generally resilient against daily wear and tear – in contrast to the past few decades, when products were not necessarily made to last.
Of course, on top of the pandemic we are also witnessing an environmental crisis. What we should seek out more than anything are solutions that save the planet and have little or no impact on the environment, notably by placing new value on the local.
Your turn
How have your clients’ changing needs affected your designs or the way you do business? Share your experiences in the Comments below, like this story and join the conversation.
More
Need more expert advice on how to approach your business during this time? Read these Lessons From the UK: How to Hit the Ground Running After Lockdown
How have your clients’ changing needs affected your designs or the way you do business? Share your experiences in the Comments below, like this story and join the conversation.
More
Need more expert advice on how to approach your business during this time? Read these Lessons From the UK: How to Hit the Ground Running After Lockdown
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